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Bullfit Fashion: the first clothing line truly designed for English and French Bulldogs
Our adorable wrinkly and chunky friends are anything but standard.
The English and French Bulldog have a unique physique: broad chest, narrow waist, short legs and a compact, stocky body. Dressing them is a challenge. As I always say: dressing a bulldog is like dressing a nightstand.
This is why Bullfit Fashion was born: to offer tailored garments, both functional and beautiful, designed exclusively for them.
After twenty years in luxury fashion, I combined my experience in the field with my deep love for bulldogs. That’s how I created a collection that addresses their real needs: not just style, but protection, health, and comfort.
The core of our brand: heatstroke and skin problems
If you live with a bulldog, you know: heatstroke is a real danger, even after sunset. Their paws absorb heat from the ground, hot air barely passes through their small airways, and thermal distress can hit at any moment.
Our B-COOL line is a thermoregulating collection created for bulldogs and brachycephalic breeds:
- ???? Cooling t-shirts
- ???? Fresh beds
- ???? Cooling neckbands
All designed to maintain body temperature between 38–39°C (100–102°F) even during the hottest days.
The second major enemy of bulldogs is their skin: irritated folds, constant itching, allergic reactions and contact dermatitis are all too common.
This is why we created the Lisina Line, featuring cream and dermogel made with natural ingredients and enhanced with Bach Flowers, formulated to:
- ✅ soothe
- ✅ restore balance
- ✅ protect
Our models? My own bulldogs (and yours!)
It all started with Sole, my first English bulldog. Nothing fit her properly, so I started designing and sewing just for her.
Then came:
- ???? Teodora, now a proud tripod and still the undisputed queen of the brand
- ???? Aldo, my brave little Sicilian bulldog, a burn survivor who is now a beautiful angel
- ???? Martino, adopted at 8 years old after a life as a stud dog—deaf, visually impaired, living with Parkinson’s, and yet the sweetest model you’ll ever meet
They are my team. My heart-shaped bandages. When I was a child, I would ask my mom for a band-aid whenever I felt pain. Today, they are my remedy: they fix everything, even what they didn’t break.
Our mission
Bullfit Fashion is more than just a clothing line: it’s a wellness atelier, a care project, a community that grows together, wrinkle by wrinkle, fold by fold.
Every piece is born from a real problem. Each size is tailored to bulldogs’ anatomy (and also fits pugs, Boston terriers, American bulldogs, and boxers).
Every product is tested, loved, and approved by those who live with these small, big-hearted warriors.
In collaboration with veterinary clinics, by your side
I work closely with specialized veterinary clinics across Italy to develop safe, effective and scientifically sound solutions.
My role is to be a bridge between vets and owners: I translate clinical needs into practical tools and help bulldog families make thoughtful, informed decisions to support their dogs’ daily health and happiness.
Welcome to Bullfit Fashion
Where every bulldog is a complicated love.
Every fold is a challenge.
And every wrinkle, an idea.
Emi Nava
Founder and Creative Director
With Teodora, Martino, and an endless love for bulldogs