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B-Cool Nanny Bull Beauty Routine New Collection Outlet BullConsult My Patch Chi Siamo
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OUR STORY

From Ferragamo and Gucci to bulldog wrinkles

How an international luxury career and a bulldog named Sole gave rise to Bullfit Fashion.

WHERE IT ALL BEGAN

Sun

It all started with Sole, my first English Bulldog.

I was desperate to find clothes that fit her: either too long or too tight. No one thought about the unique shapes of a bulldog. So I started drawing and sewing prototypes that she patiently wore.

I kept that dream in a drawer for over two years. Then Sole became part of the infinite. She left me all her stubbornness. I reopened the drawer, took out the sketches, and started working on them for real.

Bullfit Fashion is dedicated to her.

IN MEMORY

Aldo

Aldo was an adopted bulldog. He had been set on fire.

Over time and with care, his scars became soft and precious, like French silk velvet. Iconic.

In December, with temperatures of only 19 degrees, Aldo suffered from heatstroke. That day, B-Cool was born: the patented thermoregulating membrane that now protects hundreds of bulldogs and is used by Italian veterinary clinics.

Aldo left his mark. He continues to inspire every decision made by the brand.

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THE FOUNDER

Emi Nava

Over 20 years in international luxury fashion — Ferragamo, Gucci, Jimmy Choo, Burberry, Victoria Beckham — and a lifetime with bulldogs.

I was madly in love with the world of fabrics, the smell of oil in the weaving mills, the vibrant colors of the printing houses. I knew that experience could become something concrete for bulldogs.

Today, I combine my expertise in fashion with in-depth knowledge of the breed: I attend national and international veterinary conferences, collaborate with the best brachycephalic specialists, and every day I personally test what I then share with you.

I am not a vet. I am the bridge between you and the right professionals.

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THE SOULS OF THE BRAND

Teodora

Three legs, osteosarcoma survivor, bullmodel, and undisputed queen.

Teodora is the brand's symbol: resilient, elegant, authentic. She actively participates in the development of every product, content, and the Bullfit identity.

Sweet, patient, with a dignity that needs no words. Every fitting, every photoshoot, every new size goes through her.

Martin

Known as "Martinetor". The family scoundrel.

He has a natural talent for creating delightful chaos and producing unexpected and hilarious content. An expert at transforming himself into an "opossum" with masterful fake fainting spells just to avoid going for a walk.

Martino is living proof that bulldogs are not just beautiful: they are incredibly intelligent emotional manipulators. And we love them for that too.

OUR MISSION

A bulldog isn't just any dog. And anyone who lives with one knows that all too well.

We improve the quality of life for bulldogs and their owners through products that protect them from heat and cold, dermatitis, and ear infections, along with educational content and solutions specifically designed for the breed's real needs.

We aim to become the go-to resource in the bulldog world, spreading a more conscious, knowledgeable, and respectful culture of protection and care — in Italy and beyond.

Made by bulldogs, for bulldogs.

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